Makeup is NOT photoshop!

Don’t be fooled into thinking that everyone on social media has amazing flawless skin!

Unfortunately, it’s becoming ‘the norm’ to edit photos. From removing wrinkles, smoothing skin texture, changing eye colour, the list is endless.

Have you ever seen a before and after photo where the clients scars, raised acne, wrinkles and fine lines have miraculously disappeared in the after shot?  Believe me, this is not the work of a makeup brush or the artists mad skills, but more like “ALAKAZAM’ some great iPhone app skills.   

The constant editing of images is building unrealistic expectations from our clients (of all ages) and it saddens me that there are so many artists heavily editing their work and misleading potential clients into what is achievable.

Dark under eyes, pigmentation, non- raised skin marks and discolouration can be corrected and disguised, but any texture on the skin will not just disappear into thin air. Skin texture cannot be removed. 

Whilst makeup can still create amazing before and after results, I tell all of my clients that your makeup will only be as good as the skin its sitting on top of.  If you struggle to even wash your face, remove your makeup at night, and use supermarket grade skin care, then please don’t expect that the makeup artists brush will have some crazy Harry Potter wizardry.

If you want to see real unedited work, then follow makeup artists who don’t use these filtering tools on their photos.  Once you’ve seen the editing you won’t be able to unsee it! Signs of edited work are ultra-smooth skin with zero pores, no lines, insanely good before & after photos, fuzziness or shadowing, areas of the face blending into others, blurriness in the eyeshadow and brows, and every single person’s face looking exactly like the last one posted!

If you want your makeup to look amazing then please do yourself a favour, invest in quality professional skincare with active ingredients. Have regular skin treatments, use SPF daily and stay out of the sun.  AND always take your selfies in great light, it really does work!  

Please don’t put crazy high expectations upon your makeup artist.  We go into every job with the very best of intentions, and that’s to make our clients look and feel beautiful.

Have you ever heard anyone say “I really regret looking after my skin”?…

Why Hire a Makeup Artist for your Wedding Day?


So you’ve probably spent close to a year busily planning your wedding.  You have the most amazing dress, the venue is booked, you’ve perfectly seated every guest and your cake is something Adriano Zumbo would be proud of.

Now don’t forget about yourself…after all, what’s a wedding without a beautiful bride.

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You contemplate (only for a nano second) if you are good enough to perform this task yourself.  You decide you need a professional; this is the biggest day of your life.

Here are my top tips on hiring the perfect makeup artist:

  1. Make sure the artist you are considering has an extensive bridal portfolio to view either online or in person. Bridal makeup and Fashion/Editorial makeup is very different.  Editorial makeup is often not worn every day and can be quite bold and generally seen on the runway or in print.  Your makeup will be put to the test; it won’t just be worn in a perfectly lit studio space, or worn for a quick photoshoot.  It needs to last from sometimes very early (yes 4am) in the morning, right through to midnight; it also needs to look good in daylight, under flash photography, and sometimes on video.
  2. Find out what products your Makeup Artist uses, especially if you have any skin concerns.   You don’t need a kit full of supermarket makeup! Makeup Artists don’t just stock one brand in their kits, nor do we just stock makeup that is targeted directly at the consumer. Whilst we still stock many well-known brands, we also stock brands you’ll have never heard of.  Makeup Artists are always rigorously testing products, to make sure we are putting only the best cosmetics and skincare on our client’s faces.  We stock specific products for all skin types, tones and problems, and have perfected our techniques to make sure all of your best features stand out.
  3. Make sure there is a selection of professional photographer images, as well as up-close makeup images taken by the makeup artist themselves. You’ll probably find the more candid shots are listed on their Facebook and Instagram pages.  If you can only see models and no real brides in the portfolio, then think twice.  Let’s face it; a model would look fabulous in just about anything.  Most people are not blessed with flawless skin, perfect bone structure and zero pores.  Look for real brides!
  4. Decide what look are you trying to achieve? If you are after a natural look that shows off your best features, then don’t choose an artist who specialises in the latest Instagram makeup trend of heavy foundation, over contoured faces and big bold brows.  Makeup Artists are adaptable to most makeup styles, however each artists definitely has their own style.  If you like their style, then make an enquiry.
  5. Ring the artist. Generally hearing the artist voice will give you a pretty quick indication of whether you are going to click with this person and if you want them around on your wedding day.
  6. Read their reviews and testimonials from their website, Facebook or online wedding directories the artist may be listed on. Reading reviews from other brides may help make your decision.
  7. Book a trial. Although this is an added expense, it’s the best way to make sure you will feel comfortable and relaxed on your wedding day.   It’s also a great way to get to know your artist and discuss the finer details.  Take inspiration pictures to your trial.  Tell the artist exactly what you like and what you don’t.
  8. Steer clear of cheap pricing/cheap package deals, as they are often too good to be true.  Choose experience and expertise over a cheap deal, as don’t forget once your wedding day is over, all you’ll have left is your memories and wedding photos.  And you want to look good in those photos!

I hope you’ve enjoyed reading this blog and that you’ll now feel confident in finding the right makeup artist for your wedding day.

Jane xo

Avalon Castle Styled Wedding Shoot 7.12.16



When I was invited back by Wedding Services Melbourne to do hair and makeup for another styled shoot, I of course jumped at the opportunity.  I was super excited when the location was revealed.  Avalon Castle in Cockatoo, Victoria.

Who knew a Castle only an hour or so from Melbourne’s CBD even existed.

As I was driving through the beautiful hills of Emerald into Cockatoo, I knew it was going to be a great day. The sun was shining and I was working at a Castle (like who does that!!) with  other amazing wedding suppliers.

The estate Avalon Castle is situated on is just breathtaking.  It truly was a Castle, tucked away in Melbourne’s beautiful South East.  The Castle boasts medieval styled architecture, a chapel with stained glass windows, grassed tiered outdoor amphitheatre, luxurious dining area, and stunning accommodation for the bride and groom.

I worked with some familiar faces again, and also a few new ones.  Everyone on the shoot was so friendly and down to earth and having the upmost professionalism and dedication to their craft.

Location | Avalon Castle

Hair + Makeup | Ava Jane Hair & Makeup Artistry

Photography | Amanda Kilbourn Photography

Dress | Thafnis Dress Making & Alterations

Shoot Organiser | Wedding Services Melbourne

DJ | Matt Jefferies Entertainment

Jewellery | Valerene Bespoke Jewellery

Flowers | Floral by Design

Videography | Post Film Productions

Cake | Langfords Patisserie

Celebrant | Sharon Kershaw – Civil Celebrant

A few highlights on the day were seeing our stunning faux bride emerging in her handmade princess gown by Thafnis Dress Making.  Also to our event organiser Matt Jefferies of Wedding Services Melbourne who bought along a dry ice machine.  Watching the smoke pour from the machine onto the dance floor, surrounding our bride and groom was mesmerising.

For this shoot I kept the makeup natural, fresh and glowing, bringing out all of our models best features.  Our beautiful bride Nola has the most amazing skin, so why cover that up!  We used soft purple and grey tones on her eyes and a one of my favourite lip colours MAC Viva Glam V.  For Nola’s hair, I curled it all first to create body and texture. Then it was put up into an elegant chignon, allowing the backless gown to shine.  One of the products I used in Nola’s hair was Batiste Oomph My Locks XXL Volume Spray.  It adds volume to limp hair and creates a gritty texture on the hair shaft, allowing you to create beautiful full styles.

A huge thank you to Matt once again for organising such an amazing day, and an extra special thank you to Amanda Kilbourn Photography.  The amount of work Amanda puts into each and every photo is amazing.  It’s always exiting receiving a file filled with stunning photos.

Jane xoxo